Lessons on Cult Building From Bored Apes

On how BAYC is building a subculture worth billions.

Hey there,

I am stepping aside from the spotlight on financial markets to look at how crypto is changing culture and its after-effects today. Non-fungible tokens (NFTs) have been the talk of the town for a few months now. Unlike 2017’s crypto-rally, it is safe to say that they are here to stay this time around. There are several reasons for this. First, …